Design leadership & UX strategy
Setting direction, running research and sprints, and mentoring designers from brief to handover.

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Lead UX/UI & Product Designer · India
10+ years across enterprise data, AI, FMCG, sports, telecom and edtech. Now leading UX/UI at Datagaps.
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Setting direction, running research and sprints, and mentoring designers from brief to handover.

Interviews, usability tests, benchmarks and IA that turn evidence into decisions.

Tokens, accessible components, documentation and a developer-ready handoff.
Assistants and chatbots people trust: validated answers, clear states, plain language.

less time to retrieve sales data at PepsiCo with Dialog with Data
mobile traffic after the IPL redesign, with +30% fan engagement
BCCI.TV app downloads after the redesign
Instancy web and mobile learning apps redesigned
At Datagaps I lead UX/UI across the DataOps Suite and designed Global AI: an assistant on every page that writes validated SQL.

Tokens, components and docs that designers and developers both use.
Surveys, interviews and usability tests behind every redesign, from MTN to IPL.
70%+ faster data retrieval; 60%+ of routine queries handled by the bot.
Clear, kind feedback and room to own real problems.
Hiring a UX/UI manager or design lead?Let's set up a 30-minute conversation.
Book a conversationEach case study covers the problem, my role, research, the decisions that shaped the design, and what changed after launch.
Datagaps · AI · 2026
A context-aware assistant inside every page of the DataOps Suite: answers product questions, writes validated SQL and starts real work.
25+ screens and states · 3 user groups
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PepsiCo · AI & data · 2023–25
An AI chatbot that lets PepsiCo's commercial teams ask for sales data in plain language. I was the design lead.
70%+ faster retrieval · 60%+ queries handled
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BCCI · Sports · 2022–24
The official website and app of Indian cricket, redesigned in the year India hosted the ICC World Cup.
1M+ downloads · iOS 4.1 → 4.5
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Tata IPL · Sports · 2024
A mobile-first redesign of the IPL website and app for fans following live matches.
+30% engagement · +40% mobile traffic
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MTN Nigeria · Telecom · 2023–26
An end-to-end redesign around recharge, data plans, family numbers and entertainment, designed to WCAG.
1 app for every task · WCAG accessible
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PepsiCo · Field sales · 2023–26
GeoTab telematics in SalesHub+, so route sales reps run daily vehicle inspections in a guided flow. I was the design lead.
Guided inspections · Auto defect classification
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Human Factors International, June 2026. Credential 2026-824.
Verify credential ↗Awards
Recognised for teamwork, creativity and a track record in web design and optimisation.
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Plus Service Design Thinking and AI for Human-Centered Design (HFI), CX Foundations, Agile UX and UX Writing.

About · Story, skills, education
Career
Approach
Resume
Answers come only from this portfolio.
My approach blends design thinking, user empathy and business strategy. Trained in Leading and Managing Successful UX Teams and Succeeding as a First-Time Tech Manager.
See my career pathApr 2026 — Present
Leading UX/UI for the DataOps Suite (Dataflows, Data Quality, Pipelines). Designed Global AI, a context-aware assistant across the suite.
Mar 2023 — 2026
Design lead for PepsiCo's Dialog with Data and SalesHub+. BCCI.TV, IPL and MTN Nigeria for millions of users.
Aug 2020 — Mar 2023
Redesigned 30+ web and mobile apps for an all-in-one learning platform with module, AR and VR editors.
Dec 2018 — Aug 2020
Enterprise web design and optimisation, including BotCore. Pat on Back award.
Sep 2016 — Dec 2018
Where it started: UX and UI for web at a creative studio.
EducationB.Tech, Electrical and Electronics Engineering, JNTU Anantapur (2016)
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